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Our Blog

Product Info

12 Aug 2026 / Product Info

Set it once. How every vehicle gets its own ad campaign

How AdConnect turns each vehicle into its own targeted Google and Facebook campaign, with a budget that follows the car, not a flat spend across the yard.

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08 Aug 2026 / Product Info

What it actually tells you about your own sales floor

Why BuyerScore's real value isn't the star rating buyers see, but the coaching signal it gives you on missed opportunities and salesperson performance.

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30 Jul 2026 / Product Info

The enquiry came in at 9pm. Who answered it?

A buyer is sitting on the couch on a Tuesday night, scrolling listings on their phone. They find one of your cars, like the look of it, and fire off an enquiry at nine o'clock. Then they do what everyone does: they send the same message to two or three other dealers with similar vehicles, close the laptop, and go to bed.

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25 Jul 2026 / Product Info

Your website is the first yard every buyer walks onto

Think about how a car sale actually starts these days. Long before anyone drives to your dealership, shakes a hand, or kicks a tyre, they've already visited you, on their phone, on the couch, probably late at night. Your website is the first yard every buyer walks onto. And just like a physical yard, the state of it tells them something before you've said a word.

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07 Jul 2026 / Product Info

Why your dealership keeps losing hours to paperwork

The admin that piles up after every sale quietly eats hours across your week, spread over disconnected spreadsheets, whiteboards and old software. This post shows how Motorcentral DMS brings stock, contacts, sales and accounting into one system so your team updates things once and gets that time back.

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07 Jul 2026 / Product Info

Your next sale is already in your database

Your easiest future sales are the customers you've already sold to, and the prospects who test-drove but didn't buy. This post looks at how those relationships quietly go cold, and how AMPD CRM keeps you in touch automatically across the whole customer life cycle so you're the dealership they come back to.

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07 Jul 2026 / Product Info

Buyers judge you before they meet you

Buyers research your dealership online before they ever walk in, and your reputation is being shaped there whether you manage it or not. This post covers how BuyerScore gathers genuine feedback from verified customers automatically, showing you what to fix internally and giving new buyers the proof they need to trust you.

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06 Jul 2026 / Product Info

Stop paying for ads no one's watching

Doing paid advertising well is a full-time job most dealerships don't have anyone for, so campaigns either never run or run unmanaged and waste budget. This post explains how AdConnect builds and targets a custom campaign for every vehicle on Google and Facebook, and gets smarter over time, all from a set budget.

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01 Jul 2026 / Product Info

How car dealers can answer every enquiry in minutes

See how Motorcentral Auto Attendant replies to every car enquiry in minutes with vehicle info, finance options and dealer benefits that turn interest into sales.

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16 Jun 2026 / Product Info

Your next buyer is already scrolling. Are your vehicles there?

Your buyers are already online. See how Motorcentral AdConnect advertises your vehicles on Google, Facebook and YouTube automatically, and you only pay per click.

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20 Apr 2026 / Product Info

How to switch dealer management systems without losing data

Outgrowing your current Dealer Management System? You’re not alone. Here’s how New Zealand dealerships are making the switch to Motorcentral without the drama.

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17 Jan 2026 / Product Info

Never miss a follow-up again

See how Auto Attendant eliminates missed follow-ups. Track all customer interactions and ensure every lead is handled efficiently for better sales results.

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Prices marked with an asterisk (*) exclude any applicable on road costs
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Your first step to #sellingmorecars

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Check the confirmation email in your inbox to finish subscribing!

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Stay up to date with the latest marketing and sales tips for car dealers.

Subscribe to our blog

Subscribe to our blog to stay up to date with the latest sales and marketing tips for car dealers!

We're committed to your privacy. Motorcentral uses the information you provide us to email you about relevant content regarding the automotive industry. You may unsubscribe from these communications at any time.

Your first step to #sellingmorecars

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