Smarter online advertising for your vehicles

In today’s market, buyers are spending more time than ever online - searching, comparing, and shortlisting vehicles before they even set foot on a yard. With millions of Kiwis active daily on platforms like Google, Facebook, and YouTube, it’s crucial to ensure your vehicles appear where your customers are already looking.

That’s where Motorcentral AdConnect comes in.

What is AdConnect?

AdConnect is Motorcentral’s automated online advertising solution that puts your vehicles directly in front of the right buyers, on the platforms they use the most. Instead of manually creating ads for every car in stock, AdConnect uses your Motorcentral DMS to automatically build, launch, and manage digital ad campaigns across popular networks such as Google and Facebook.

It’s a smarter, more efficient way to get your stock seen and sold.

How it works

AdConnect integrates seamlessly with your Motorcentral DMS. Here’s how simple it is:

• Choose your vehicle - Select which cars you want to advertise.
• Set your budget - Decide how much you want to spend per vehicle and per month.
• Target the right audience - Either define your own audience or let AdConnect optimise it using real data from your Motorcentral Website and other sources.
• Launch automatically - AdConnect builds professional ads using your vehicle’s photos and features, and publishes them to your chosen platforms.
• Pay only for clicks - You’re only charged when a buyer clicks through to your website, meaning your spend is always performance-based.

From there, your adverts start appearing on some of New Zealand’s most visited websites, including Google, Facebook, YouTube, and LinkedIn.

Why dealers love AdConnect

• Saves time - No more double-handling or building ads from scratch.

• Highly targeted - Each vehicle is matched with the most relevant audience, increasing ad effectiveness.

• Flexible control - You choose which vehicles to advertise, when to advertise them, and how much to spend.

• Professional results - Ads are automatically designed to showcase your vehicles with multiple images, features, and branded messages.

• Cost-effective - Because campaigns are data-driven, your spend goes further by reaching buyers who are more likely to convert.

The opportunity online

Consider this:

• 2.5 million Kiwis are on YouTube every month

• 2.4 million Kiwis use Facebook monthly

• 3.5 billion Google searches happen worldwide every day

With so much buyer activity happening online, AdConnect ensures your stock is seen where it counts. Instead of waiting for customers to find you, you’re proactively placing your vehicles in front of them.

Get started today!

Motorcentral AdConnect makes digital advertising simple, effective, and accessible to every dealership. Whether you’re a small yard or a large franchise, it’s an easy way to reach more buyers, generate more leads, and sell vehicles faster - all without the hassle of manual ad management.